Fendi selfridges. Fendi pop

Selfridges Corner Shop welcomes FENDI Kiosk

Fendi selfridges

A Fendi pop-up has hit Selfridges filled with balloons, ice cream and a photobooth. We can't wait to see how his visionary artist transforms Fendi's floral nook and brings all the best bits of spring - the flowers, the smells and the colours - to Selfridges' designer galleries. The first brand to inhabit the department store's Corner Shop space at the junction of Duke Street and Oxford Street entirely, it has planned a series of experiential moments that everyone from die-hard Fendi fans to passers-by can delight in for all of August. The exclusive Fendi kiosk as part of Selfridges corner shop has transformed the bottom floor into an Italian Piazza filled with fun activities for visitors to be involved in. A clever way to get customers cool enough to want to try on a new coat for autumn. The one-of-its kind pop up aims at combining food, fashion and eclectic décor, all under one roof and is planned to stay open through the month of August.

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T&B Interiors

Fendi selfridges

The double F logo and the Kardashians fronting their fashion campaigns, Fendi will be the next big label being seen on all the it girls. Two new delicious flavours will be available to buy from the custom-made Fendi x Steccolecco gelato stand, which lets face it, is an essential in this current climate. Corner Shop exclusives, such as Fendi-branded wire shopping baskets are already selling like the proverbial hot cakes, at £1,000 a piece. In addition to this, there will also be a plethora of fun immersive experiences, from sending post cards written by the in-house calligrapher, to taking selfies in the retro photobooth with friends and taking home giant logo balloons. Two years ago, visionary Japanese flower artist Azuma Makoto sent a bonsai tree, orchids, lilies and other plants into space on a balloon to dramatise the exceptional flora of the planet Earth.

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A Fendi café opens in Harrods

Fendi selfridges

Those who visit the pop-up in its first two weeks will witness the live creation of these decorative floral bottles, available for sale, by an artisan from Makoto's studio working with real flowers. Decorated with retro photo booths and brightly-colored balloons, the Fendi Corner Shop at Selfridges looks like a pop-up of our dreams! More Roman treasures will be shared throughout the month. There are Fendi branded balloons, a calligraphy artist on hand to write your name on branded postcards and beautifully displayed fashion clothing and accessories for people to peruse. Two stunning European exclusives will also be available: a 'Mini Peekaboo Flowers' and also a vibrant '3Jours', both in summertime reds. Fendi has brought Rome's celebrated artisanal ice-cream maker Steccolecco to London for the first time, celebrating the takeover with 12 new flavours, including mango and maracuja and 'Granny's Cream', plus branded ice lollies.

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A Fendi café opens in Harrods

Fendi selfridges

What's more chic than gelato in one hand and a Fendi Peekaboo in the other? Meanwhile, newly-launched Italian accessory brand Medea is now available at the store, offering high-end leather box totes. Steccolecco, which is known for its all-natural ingredients, is making its London debut in the space. . Bringing his keen eye for drama to the Fendi pop-up, Makoto has created highly stylised flower bouquets that bedeck bags, burst out of display of bottles and bring beauty to a special three-wheeled 'Ape' mini-truck -- a vehicle so Italian you can practically smell the ice-cream. The ice cream booth was a main draw in for me with famous Italian ice cream, Steccolecco bringing in a taste of Rome, with logo branded ice lollies in a variety of flavours. Refreshments sorted, it's back to the clothes.

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Fendi Fila collection pop

Fendi selfridges

There are balloon drops twice a day so you can get your hands on one of the fabulous branded balloon for yourself. It is a great venture and honestly, so much fun to interact with. If that wasn't enough to tempt you down, Flowerland will feature Fendi's unique products: 'Peekaboo', '2Jours' and '3Jours' bags decorated with 3D floral motifs made with leather and Plexiglas. As luxury brands experiment with evermore inventive ways to target new audiences and share the craft and quality of their collections, it's these special moments that might ultimately persuade a customer to convert their passion to sales. Steccolecco, renowned for its use of natural ingredients, has created two unique ice creams for the occasion. Guests can create a special message written on the postcards via an in-house calligrapher onsite. Visitors can also send a customized Fendi postcard directly from the space.

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Fendi opens Flowerland at Selfridges

Fendi selfridges

His previous installations include a fur tree that descends magically from the ceiling of a Fendi pop-up boutique in Tokyo. The collection is showcased in a dedicated pop-up area situated in the contemporary studio, on the third floor of the London branch. A fresh take on logomania will drop into The Fendi Corner Shop with the exclusive launch of the Fendi x Fila collection. In celebration of the Italian brand's latest venture, Fendi is creating a 'Flowerland' pop-up shop in Selfridges in partnership with Japanese flower artist Azuma Makoto. Makoto has collaborated twice before with Fendi, and knows perfectly how to accentuate the powerful, feminine aesthetic of the Fendi brand. Alongside all these exclusive Fendi florals, visitors can personalise their favourite Strap You accessories with a customised Flowerland stamp. A new pop-up from Italian fashion house Fendi promises to bring a slice of Latin magic to London.

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A Fendi café opens in Harrods

Fendi selfridges

The first collection features the Prima bag in four sizes: Short, Tall, Grande and Venti, all made in Italy from matte calfskin in a selection of primary colours, from black and white to red, yellow, pink, teal, burgundy and blue. The Italian brand wanted to re-create the traditional Roman piazza — in holiday mode — which explains the Steccolecco ice cream stand selling double-F logo popsicles. . . . . .

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